An IP practice, not a filing factory
AshuTrust handles trademark, patent, copyright and design registration for Indian businesses. Intellectual property is the practice — company incorporation sits alongside it so your brand and your entity get set up in the right order.
- Applications filed
- 2,400+Applications filed
- Trademark classes covered
- 45Trademark classes covered
- Objections successfully answered
- 94%Objections successfully answered
- Practising in Indian IP law
- 7 yrsPractising in Indian IP law
Most IP is lost for avoidable reasons
Businesses rarely lose intellectual property because they were outargued. They lose it because nobody searched before filing, because a reply deadline passed unnoticed, because the specification was drafted so narrowly it protected nothing, or because a copycat published in the Trade Marks Journal and the four-month opposition window closed without anyone looking.
Every one of those is preventable, and none of them requires brilliance to prevent. They require someone to do the search properly, docket the dates, draft the claims with the prior art in view, and actually watch the Journal. That is unglamorous work, and it is most of what protecting IP consists of.
We built AshuTrust around doing that work carefully at a fixed, quoted fee — and around telling clients the truth when a filing is a bad idea. Volume filing services optimise for throughput. A practice optimises for the application being granted and the right surviving.
We work with founders, SMEs, D2C brands, manufacturers, agencies, creators and technology companies across India. Because Indian IP filings are entirely electronic and hearings run by video conference, where you are based does not matter.
Four commitments we hold ourselves to
We tell you when you do not need us
If your mark is too descriptive to register, or your invention falls squarely inside a Section 3 exclusion, we say so before taking a fee. A filing that was never going to succeed helps nobody.
The person you speak to does the work
The professional who reviews your search drafts your application and argues your objection. No account managers, no handoffs, no repeating your matter to someone new each time.
Government fees are passed through at cost
Statutory fees appear on your invoice as a separate line at exactly what we paid. We do not bundle them into an 'all-inclusive' figure to hide a markup.
Deadlines are systems, not memory
Examination replies, opposition windows, renewal dates and annuities are docketed the day they arise. Most IP is lost to a missed date, not a lost argument.
Based in Lucknow, filing for clients across the region
We are physically based in Lucknow, Uttar Pradesh, with a second office in New Delhi. Since Indian IP and company filings are entirely electronic and registry hearings run by video conference, clients across the wider region are served exactly the same way as clients in Lucknow itself — nothing here implies a branch office in every city listed.
Based in or around Lucknow specifically? See what filing looks like for Uttar Pradesh businesses. Based somewhere else entirely? That is fine too — get in touch and we will tell you honestly whether we are a good fit.
The difference shows up years later
A well-drafted specification and a docketed deadline do not feel important on day one. They are what decides whether the right survives.
IPR is what we do
We are not a generalist compliance shop that happens to file trademarks. Intellectual property is the practice — trademarks, patents, copyright and designs — and incorporation supports it rather than the other way round.
Search before you spend
Every filing starts with a real clearance search. Government fees are non-refundable, so we tell you the risk before you commit, even when the answer is that you should pick a different name.
One professional, start to finish
The person who reviews your search is the person who drafts your application and answers your objection. No handoffs to a call centre, no repeating your matter to someone new.
Deadlines are tracked, not hoped for
Examination replies, opposition windows and renewals are docketed the day they arise. Most IP is lost to a missed date rather than a lost argument.
Let's talk about what you are protecting
A short call, free, with no sales script. We will tell you which right you need and what it will actually cost.